HALFTOYS exhibited at the New York Toy Fair 2020, presenting its latest animal figure releases at booth No. 4401 from 22nd to 25th February. The four-day show gave the brand a global stage in front of thousands of toy industry professionals.

Event scale and attendance

The 2020 Toy Fair welcomed an estimated 30,000 global play professionals, with buyers from up to 100 countries connecting with more than 1,000 exhibitors. As one of the industry's key annual events, it brought manufacturers, retailers and licensors together from around the world.

New releases at booth No. 4401

HALFTOYS showcased its new animal figures at the fair. Each toy features a cut-out diorama that can be connected with other pieces to build up a very large environment, turning individual figures into an expandable playset.

Reception from visitors and celebrities

The animal figures left lasting impressions on audiences at the booth. Even some celebrities were fond of the toys and took photos with them, giving the brand extra attention during the show.

With its booth presentation and connectable diorama concept, HALFTOYS introduced its animal figures to buyers and industry professionals from around the world. The full product range is available on the products page.